Bob Basow

Associate Professor
Primary office:
Stauffer-Flint Hall, room 208


After 20 years with Ralston Purina, a global marketer of food and animal feed, I accepted an invitation in 1987 to join the KU Journalism faculty. In the 26 years hence, I have taught, conducted research and done strategic communications projects in Kenya, China, Albania, Croatia and Kyrgyzstan. Being able to share that experience with my students has been wonderful.  At the graduate and undergraduate level, I teach international strategic communication and marketing research. At the undergraduate level, I teach Stratcom II, the advanced course in advertising and public relations, and Strategic Campaigns, the capstone course in which students create campaigns that solve a current problem for an actual client. I want my students to realize that as strategic communicators, they can use their KU journalism education to make a difference in the world.

Academic Degrees

  • B.S. Journalism, University of Kansas
  • M.B.A., St. Louis University


  • Fulbright Scholarship, 2001, to teach and study in China
  • Steeples Award for Service to Kansas
  • Brinkmann Award for Teaching
  • Service Award from KU Center for East Asian Studies
  • Award from Command and General Staff College for Teaching
  • Kansas-to-Kenya Community Development Team


  • International Strategic Communication


Curriculum Committee - elected for three-year term to expire in AY2014

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